EXPERIENCE
Summary
Over the past two decades, I've worked with a variety of businesses and organizations to shape impactful marketing initiatives and communications strategies. Now I focus my efforts full-time on membership relations for Oregon's Willamette Valley Wineries Association.
I also currently serve as the President of Women in Wine Oregon, a nonprofit dedicated to elevating the voice and place of women in the wine and beverage industry. Our 2022 event is coming up July 19.
Much of my career has focused on promoting and producing high-level events of every size, from intimate winemaker dinners to multi-million dollar Gala fundraisers and, most recently, virtual events. In addition to traditional marketing expertise, I bring a well-rounded skill set, which includes graphic and web design, digital communications, social media, and event production.
I pride myself on being a highly organized, fast-paced, goal-oriented marketing professional with a passion for wine and a genuine desire to create lasting connections and memorable moments.
Professional
experience
Willamette Valley Wineries Association
Membership + Sponsorship Manager
July 2021 - present
>> September 2020 - July 2021: Pandemic detour to work on a contract basis with wineries and small businesses.
Classic Wines Auction
Marketing & Communications Director
July 2017 - September 2020 (position eliminated due to COVID-19)
Legacy Health, Office of Philanthropy
Communications Specialist
July 2016 - July 2017
Do It For the Love Foundation
Outreach Director
July 2014 - July 2016
Napa Chamber of Commerce
Director of Communications and Marketing
July 2013 - July 2014
Napa Valley Opera House
Director of Marketing
March 2009 – June 2013
Diablo Regional Arts Association
Director of Marketing
July 2006 – March 2009
More detail on LinkedIn
Certifications
Society of Wine Educators
Certified Specialist of Wine (CSW)
Wine & Spirits Education Trust (WSET)
Level 3 Award in Wines with merit
Level 2 Award in Wines & Sprits with distinction
Volunteer Work
President, Board Member, Marketing Committee Chair
April 2020 - present
Friends of the Children, Portland - Steering Committee, FriendRaiser 2021
Pittock Mansion
Portland, OR
Docent / tour guide
Feb 2016 – present
American Cancer Society Portland, OR
Hope Ball marketing and event committees
2015 - 2017
Peacock Foundation
Los Angeles, CA
Marketing and design support
Jan 2015 - Jan 2019
Napa County Historical Society
Napa, CA
Board Member and Past President
2009 – 2015
From Napa to Iwanuma Fundraiser co-chair
March 2011
Diablo Valley Young Executives
Walnut Creek, CA
Board Member and Marketing Committee Chair
2008 – 2010
Skills
Education
St. Mary's College of California
2006 - 2009
Master of Arts in humanities / liberal arts
Thesis: "The Living Fringe": Promoting and Preserving Literary Legacies
University of California, Davis
1994-1998
Bachelor of Arts in English
Bachelor of Arts in History
News & Publications:
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Forbes.com: Women in Wine Oregon 2021 feature and interview
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Literary Traveler (published Feb. 2021)
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UC Davis Alumni Magazine feature
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MacsList Podcast (Portland, OR)
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Wine Spectator - Classic Wines Auction 2020 feature
Publications
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Marketing leadership
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Communications strategy
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Project management
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Event planning and implementation (virtual and traditional)
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Digital communications
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Graphic design (print + web)
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Social media
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Fundraising
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Public relations
Technical skills:
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Adobe Design Suite (Creative Cloud) including: Photoshop, Illustrator, InDesign
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Google Docs + Analytics
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Various CRM and donor database systems
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E-marketing platforms including MailChimp and Constant Contact
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Website content management systems including Wix and Wordpress
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Zoom