EXPERIENCE

​
Summary
Over the past two decades, I've worked with a variety of businesses and organizations to shape impactful marketing initiatives and communications strategies. Now I focus my efforts full-time on membership relations for Oregon's Willamette Valley Wineries Association.
Much of my career has focused on promoting and producing high-level events of every size, from intimate winemaker dinners to multi-million dollar Gala fundraisers and, most recently, virtual events. In addition to traditional marketing expertise, I bring a well-rounded skill set, which includes graphic and web design, digital communications, social media, and event production.
​
I pride myself on being a highly organized, fast-paced, goal-oriented marketing professional with a passion for wine and a genuine desire to create lasting connections and memorable moments.
​
Certifications
Society of Wine Educators
Certified Specialist of Wine (CSW)
​
Wine & Spirits Education Trust (WSET)
Level 3 Award in Wines with merit
Level 2 Award in Wines & Sprits with distinction
​
Oregon Wine Expert
Napa Valley Wine Academy
Volunteer Work
Professional
experience​
Willamette Valley Wineries Association
Director of Membership & Partnerships
July 2021 - present
​
>> September 2020 - July 2021: Pandemic detour to work on a contract basis with wineries and small businesses.
​
Classic Wines Auction
Marketing & Communications Director
July 2017 - September 2020 (position eliminated due to COVID-19)
​​
​
Legacy Health, Office of Philanthropy
Communications Specialist
​July 2016 - July 2017​
​​
Do It For the Love Foundation
Outreach Director
​July 2014 - July 2016​
​
Napa Chamber of Commerce
Director of Communications and Marketing
July 2013 - July 2014​
​
​
Napa Valley Opera House
Director of Marketing
March 2009 – June 2013​
​
Diablo Regional Arts Association
Director of Marketing
July 2006 – March 2009
​
More detail on LinkedIn
​​
​​
Past President, Board Member, Marketing Committee Chair
April 2020 - present
​
Pittock Mansion
Portland, OR
Development Committee
Docent / tour guide
Feb 2016 – present
​
Friends of the Children, Portland - Steering Committee, FriendRaiser 2021
​
American Cancer Society Portland, OR
Hope Ball marketing and event committees
2015 - 2017
​
Peacock Foundation
Los Angeles, CA
Marketing and design support
Jan 2015 - Jan 2019
Napa County Historical Society
Napa, CA
Board Member and Past President
2009 – 2015
​
From Napa to Iwanuma Fundraiser co-chair
March 2011
Diablo Valley Young Executives
Walnut Creek, CA
Board Member and Marketing Committee Chair
2008 – 2010
​
Skills
Education
St. Mary's College of California
​2006 - 2009
Master of Arts in humanities / liberal arts
Thesis: "The Living Fringe": Promoting and Preserving Literary Legacies
University of California, Davis
1994-1998
Bachelor of Arts in English
Bachelor of Arts in History
​
​
​
News & Publications:
-
Forbes.com: Women in Wine Oregon 2021 feature and interview
-
Literary Traveler (published Feb. 2021)
-
UC Davis Alumni Magazine feature
-
MacsList Podcast (Portland, OR)
-
Wine Spectator - Classic Wines Auction 2020 feature
Publications
-
Marketing leadership
-
Communications strategy
-
Project management
-
Event planning and implementation (virtual and traditional)
-
Digital communications
-
Graphic design (print + web)
-
Social media
-
Fundraising
-
Public relations
​
Technical skills:
-
Adobe Design Suite (Creative Cloud) including: Photoshop, Illustrator, InDesign
-
Google Docs + Analytics
-
Various CRM and donor database systems
-
E-marketing platforms including MailChimp and Constant Contact
-
Website content management systems including Wix and Wordpress
-
Zoom​