EXPERIENCE

Summary

Over the past two decades, I've worked with a variety of businesses and organizations to shape impactful marketing initiatives and communications strategies. Much of my career has focused on promoting and producing high-level events of every size, from intimate winemaker dinners to multi-million dollar Gala fundraisers and, most recently, virtual events. In addition to traditional marketing expertise, I bring a well-rounded skill set, which includes graphic and web design, digital communications, social media, and event production. 

 

I pride myself on being a highly organized, fast-paced, goal-oriented marketing professional with a passion for wine and a genuine desire to create lasting connections and memorable moments.

I am currently open to full and part-time job opportunities as well as contract work. 

LinkedIn Profile

Professional 
experience
ROCO Winery
Marketing Specialist (part time)
September 2020 - present 

 

  • Manage marketing strategies for premium Willamette Valley winery including: social media, website, digital marketing, graphic design, and print media. 

Classic Wines Auction
Marketing & Communications Director
July 2017 - August 2020 (furloughed due to COVID-19)

 

  • Manage brand marketing strategies for multi-million dollar annual Auction Gala, plus more than 70 Winemaker Dinners each year and Corks + Forks event.

    • Serve as key member of event planning and implementation teams.
       

  • Lead multifaceted communication program.

    • Design all graphics packages and coordinating communications pieces for annual series of events.

    • Design and maintain organization and four separate event websites. (Redesigned all new event websites in Summer of 2018).

    • Leverage social media efforts for event promotion and organizational outreach.

    • Negotiate and implement $150k media sponsorship program; manage print, digital and radio ad placements.

    • Collaborate  with nonprofit partners to integrate their mission into all events and communication.
       

  • Build relationships with partners, sponsors, and stakeholders. 

    • Engage winery, restaurant and community support for Auction events.

    • Work with brand sponsors (i.e.: Mercedes-Benz, Bank of America) to fulfill contract goals.

    • Ensure all donors receive clear and compelling communications about the impact of their support.

    • Actively help solicit 300+ items for annual Auction (including international travel opportunities, wine tasting packages, accommodations, and fine wine). Personally acquired more than $70k in value of items for 2020 Auction.

Legacy Health, Office of Philanthropy
Communications Specialist

​July 2016 - July 2017

  • Wrote, designed, and implemented print and digital communications to inspire philanthropic support for eight hospitals.

  • Provided marketing support for a variety of fundraising events, programs, campaigns, and donor appeals.

 

Do It For the Love Foundation
Outreach Director

​July 2014 - July 2016

 

  • As the third employee of this nonprofit musical wish-granting organization founded by musician Michael Franti, I helped grow the charity from a small start-up to a sustainable national organization. 

  • Established sustainable national partnerships, led robust grassroots marketing campaigns, and planned events to grow the brand.

  • Represented the organization at national events and healthcare conferences.

  • Assisted in wish grant process from application to fulfillment.

  • Wrote compelling wish grant success stories shared on blog.

 

Napa Chamber of Commerce
Director of Communications and Marketing
July 2013 - July 2014

 

  • Enhanced the organization’s visibility, influence,and membership through the creation and delivery of compelling media, marketing, and communications programs across multiple platforms. 

  • Led all aspects of communications, public relations, advocacy, event marketing, and member engagement activities.

Napa Valley Opera House
Director of Marketing
March 2009 – June 2013

 

  • Created and implemented strategic marketing plan to promote 100+ performances and events annually, remaining consistent with organization brand, mission, vision, and budget.

  • Led all aspects of marketing for nationally renowned artists and musicians, including advertising, PR, and social media. 

  • Established community partnerships to expand reach and invigorate ticket sales while garnering support for both the historic theater and associated nonprofit organization.

  • Planned and executed special events and fundraisers including annual Gala, anniversary celebration, masquerade ball, and wine tastings coordinated with performances.

  • Led historic tours of the theater.

Diablo Regional Arts Association
Director of Marketing
July 2006 – March 2009

 

  • Planned and implemented marketing and public relations initiatives aimed at fostering audience and donor base.

Skills
  • Marketing leadership

  • Communications strategy

  • Project management

  • Event planning and implementation (virtual and traditional)

  • Digital communications 

  • Graphic design (print + web)

  • Social media

  • Fundraising

  • Public relations

Technical skills:

  • Adobe Design Suite (Creative Cloud) including: Photoshop, Illustrator, InDesign

  • Google Docs + Analytics

  • Various CRM and donor database systems 

  • E-marketing platforms including MailChimp and Constant Contact

  • Website content management systems including Wix and Wordpress

  • Zoom

Volunteer Work

Women in Wine - Oregon

Board Member, Marketing Committee Chair 

April 2020 - present
Managed all graphic design, social media and website redesign for 2020 virtual event

Pittock Mansion
Portland, OR

Docent / tour guide
Feb 2016 – present

American Cancer Society Portland, OR

Hope Ball marketing and event committees

2015 - 2017

Peacock Foundation

Los Angeles, CA

Marketing and design support

Jan 2015 - Jan 2019

 

Napa County Historical Society

Napa, CA

Board Member and Past President
2009 – 2015

From Napa to Iwanuma Fundraiser co-chair
March 2011

 

Diablo Valley Young Executives 
Walnut Creek, CA

Board Member and Marketing Committee Chair
2008 – 2010

CERTIFICATIONS

Wine & Spirits Education Trust (WSET)
- Level 3 Award in Wines with merit

Level 2 Award in Wines & Sprits with distinction

Education
St. Mary's College of California

​2006 - 2009

 

Master of Arts in humanities / liberal arts

Thesis: "The Living Fringe": Promoting and Preserving Literary Legacies

 

 

University of California, Davis

1994-1998

 

Bachelor of Arts in English 

Bachelor of Arts in History

UC Davis Alumni Magazine feature

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