EXPERIENCE
Summary
Over the past two decades, I've worked with a variety of businesses and organizations to shape impactful marketing initiatives and communications strategies. Much of my career has focused on promoting and producing high-level events of every size, from intimate winemaker dinners to multi-million dollar Gala fundraisers and, most recently, virtual events. In addition to traditional marketing expertise, I bring a well-rounded skill set, which includes graphic and web design, digital communications, social media, and event production.
I pride myself on being a highly organized, fast-paced, goal-oriented marketing professional with a passion for wine and a genuine desire to create lasting connections and memorable moments.
I am currently open to full and part-time job opportunities as well as contract work.
Professional
experience
ROCO Winery
Marketing Specialist (part time)
September 2020 - present
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Manage marketing strategies for premium Willamette Valley winery including: social media, website, digital marketing, graphic design, and print media.
Classic Wines Auction
Marketing & Communications Director
July 2017 - August 2020 (furloughed due to COVID-19)
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Manage brand marketing strategies for multi-million dollar annual Auction Gala, plus more than 70 Winemaker Dinners each year and Corks + Forks event.
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Serve as key member of event planning and implementation teams.
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Lead multifaceted communication program.
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Design all graphics packages and coordinating communications pieces for annual series of events.
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Design and maintain organization and four separate event websites. (Redesigned all new event websites in Summer of 2018).
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Leverage social media efforts for event promotion and organizational outreach.
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Negotiate and implement $150k media sponsorship program; manage print, digital and radio ad placements.
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Collaborate with nonprofit partners to integrate their mission into all events and communication.
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Build relationships with partners, sponsors, and stakeholders.
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Engage winery, restaurant and community support for Auction events.
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Work with brand sponsors (i.e.: Mercedes-Benz, Bank of America) to fulfill contract goals.
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Ensure all donors receive clear and compelling communications about the impact of their support.
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Actively help solicit 300+ items for annual Auction (including international travel opportunities, wine tasting packages, accommodations, and fine wine). Personally acquired more than $70k in value of items for 2020 Auction.
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Legacy Health, Office of Philanthropy
Communications Specialist
July 2016 - July 2017
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Wrote, designed, and implemented print and digital communications to inspire philanthropic support for eight hospitals.
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Provided marketing support for a variety of fundraising events, programs, campaigns, and donor appeals.
Do It For the Love Foundation
Outreach Director
July 2014 - July 2016
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As the third employee of this nonprofit musical wish-granting organization founded by musician Michael Franti, I helped grow the charity from a small start-up to a sustainable national organization.
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Established sustainable national partnerships, led robust grassroots marketing campaigns, and planned events to grow the brand.
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Represented the organization at national events and healthcare conferences.
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Assisted in wish grant process from application to fulfillment.
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Wrote compelling wish grant success stories shared on blog.
Napa Chamber of Commerce
Director of Communications and Marketing
July 2013 - July 2014
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Enhanced the organization’s visibility, influence,and membership through the creation and delivery of compelling media, marketing, and communications programs across multiple platforms.
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Led all aspects of communications, public relations, advocacy, event marketing, and member engagement activities.
Napa Valley Opera House
Director of Marketing
March 2009 – June 2013
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Created and implemented strategic marketing plan to promote 100+ performances and events annually, remaining consistent with organization brand, mission, vision, and budget.
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Led all aspects of marketing for nationally renowned artists and musicians, including advertising, PR, and social media.
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Established community partnerships to expand reach and invigorate ticket sales while garnering support for both the historic theater and associated nonprofit organization.
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Planned and executed special events and fundraisers including annual Gala, anniversary celebration, masquerade ball, and wine tastings coordinated with performances.
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Led historic tours of the theater.
Diablo Regional Arts Association
Director of Marketing
July 2006 – March 2009
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Planned and implemented marketing and public relations initiatives aimed at fostering audience and donor base.
Skills
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Marketing leadership
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Communications strategy
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Project management
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Event planning and implementation (virtual and traditional)
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Digital communications
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Graphic design (print + web)
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Social media
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Fundraising
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Public relations
Technical skills:
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Adobe Design Suite (Creative Cloud) including: Photoshop, Illustrator, InDesign
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Google Docs + Analytics
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Various CRM and donor database systems
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E-marketing platforms including MailChimp and Constant Contact
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Website content management systems including Wix and Wordpress
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Zoom
Volunteer Work
Board Member, Marketing Committee Chair
April 2020 - present
Managed all graphic design, social media and website redesign for 2020 virtual event
Pittock Mansion
Portland, OR
Docent / tour guide
Feb 2016 – present
American Cancer Society Portland, OR
Hope Ball marketing and event committees
2015 - 2017
Peacock Foundation
Los Angeles, CA
Marketing and design support
Jan 2015 - Jan 2019
Napa County Historical Society
Napa, CA
Board Member and Past President
2009 – 2015
From Napa to Iwanuma Fundraiser co-chair
March 2011
Diablo Valley Young Executives
Walnut Creek, CA
Board Member and Marketing Committee Chair
2008 – 2010
CERTIFICATIONS
Wine & Spirits Education Trust (WSET)
- Level 3 Award in Wines with merit
Level 2 Award in Wines & Sprits with distinction
Education
St. Mary's College of California
2006 - 2009
Master of Arts in humanities / liberal arts
Thesis: "The Living Fringe": Promoting and Preserving Literary Legacies
University of California, Davis
1994-1998
Bachelor of Arts in English
Bachelor of Arts in History