EXPERIENCE
Summary
Over the past two decades, I've worked with a variety of businesses and organizations to shape impactful marketing initiatives and communications strategies. Recently, I've shifted my focus to winery marketing, working with wineries and vineyards in Oregon and California.
Much of my career has focused on promoting and producing high-level events of every size, from intimate winemaker dinners to multi-million dollar Gala fundraisers and, most recently, virtual events. In addition to traditional marketing expertise, I bring a well-rounded skill set, which includes graphic and web design, digital communications, social media, and event production.
I pride myself on being a highly organized, fast-paced, goal-oriented marketing professional with a passion for wine and a genuine desire to create lasting connections and memorable moments.
Professional
experience
ROCO Winery
Marketing Specialist (part time)
September 2020 - present
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Manage marketing strategies for premium Willamette Valley winery including: social media, website, digital marketing, graphic design, and print media.
Classic Wines Auction
Marketing & Communications Director
July 2017 - December 2020 (position elimated due to COVID-19)
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Manage brand marketing strategies for multi-million dollar annual Auction Gala, plus more than 70 Winemaker Dinners each year and Corks + Forks event.
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Serve as key member of event planning and implementation teams.
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Lead multifaceted communication program.
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Design all graphics packages and coordinating communications pieces for annual series of events.
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Design and maintain organization and four separate event websites. (Redesigned all new event websites in Summer of 2018).
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Leverage social media efforts for event promotion and organizational outreach.
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Negotiate and implement $150k media sponsorship program; manage print, digital and radio ad placements.
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Collaborate with nonprofit partners to integrate their mission into all events and communication.
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Build relationships with partners, sponsors, and stakeholders.
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Engage winery, restaurant and community support for Auction events.
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Work with brand sponsors (i.e.: Mercedes-Benz, Bank of America) to fulfill contract goals.
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Ensure all donors receive clear and compelling communications about the impact of their support.
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Actively help solicit 300+ items for annual Auction (including international travel opportunities, wine tasting packages, accommodations, and fine wine). Personally acquired more than $70k in value of items for 2020 Auction.
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Legacy Health, Office of Philanthropy
Communications Specialist
July 2016 - July 2017
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Wrote, designed, and implemented print and digital communications to inspire philanthropic support for eight hospitals.
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Provided marketing support for a variety of fundraising events, programs, campaigns, and donor appeals.
Do It For the Love Foundation
Outreach Director
July 2014 - July 2016
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As the third employee of this nonprofit musical wish-granting organization founded by musician Michael Franti, I helped grow the charity from a small start-up to a sustainable national organization.
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Established sustainable national partnerships, led robust grassroots marketing campaigns, and planned events to grow the brand.
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Represented the organization at national events and healthcare conferences.
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Assisted in wish grant process from application to fulfillment.
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Wrote compelling wish grant success stories shared on blog.
Napa Chamber of Commerce
Director of Communications and Marketing
July 2013 - July 2014
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Enhanced the organization’s visibility, influence,and membership through the creation and delivery of compelling media, marketing, and communications programs across multiple platforms.
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Led all aspects of communications, public relations, advocacy, event marketing, and member engagement activities.
Napa Valley Opera House
Director of Marketing
March 2009 – June 2013
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Created and implemented strategic marketing plan to promote 100+ performances and events annually, remaining consistent with organization brand, mission, vision, and budget.
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Led all aspects of marketing for nationally renowned artists and musicians, including advertising, PR, and social media.
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Established community partnerships to expand reach and invigorate ticket sales while garnering support for both the historic theater and associated nonprofit organization.
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Planned and executed special events and fundraisers including annual Gala, anniversary celebration, masquerade ball, and wine tastings coordinated with performances.
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Led historic tours of the theater.
Diablo Regional Arts Association
Director of Marketing
July 2006 – March 2009
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Planned and implemented marketing and public relations initiatives aimed at fostering audience and donor base.
Skills
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Marketing leadership
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Communications strategy
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Project management
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Event planning and implementation (virtual and traditional)
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Digital communications
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Graphic design (print + web)
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Social media
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Fundraising
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Public relations
Technical skills:
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Adobe Design Suite (Creative Cloud) including: Photoshop, Illustrator, InDesign
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Google Docs + Analytics
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Various CRM and donor database systems
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E-marketing platforms including MailChimp and Constant Contact
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Website content management systems including Wix and Wordpress
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Zoom
Certifications
Society of Wine Educators
Certified Specialist of Wine (CSW)
Wine & Spirits Education Trust (WSET)
Level 3 Award in Wines with merit
Level 2 Award in Wines & Sprits with distinction
Volunteer Work
Vice President, Board Member, Marketing Committee Chair
April 2020 - present
Manage graphic + web design, social media and event marketing
Pittock Mansion
Portland, OR
Docent / tour guide
Feb 2016 – present
American Cancer Society Portland, OR
Hope Ball marketing and event committees
2015 - 2017
Peacock Foundation
Los Angeles, CA
Marketing and design support
Jan 2015 - Jan 2019
Napa County Historical Society
Napa, CA
Board Member and Past President
2009 – 2015
From Napa to Iwanuma Fundraiser co-chair
March 2011
Diablo Valley Young Executives
Walnut Creek, CA
Board Member and Marketing Committee Chair
2008 – 2010
Education
St. Mary's College of California
2006 - 2009
Master of Arts in humanities / liberal arts
Thesis: "The Living Fringe": Promoting and Preserving Literary Legacies
University of California, Davis
1994-1998
Bachelor of Arts in English
Bachelor of Arts in History